Sans Normal Ugror 1 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, advertising, editorial, dynamic, modern, sporty, clean, confident, emphasis, modernity, clarity, momentum, versatility, slanted, open counters, rounded, brisk, crisp.
A slanted sans with broad proportions and smoothly rounded bowls, giving letters a roomy, open feel. Strokes are clean and fairly even, with a subtle modulation that keeps curves lively without reading as calligraphic. Terminals are mostly plain and gently tapered by the slant, while joins stay crisp, especially in diagonals like V, W, X, and Y. Numerals follow the same forward-leaning rhythm, with clear, simple shapes that match the letters’ width and spacing.
Well-suited for headlines, branding, and display text where an italicized, wide sans can add motion and emphasis. It can also work for short editorial passages or pull quotes, especially when a clean, contemporary voice is needed without sacrificing readability.
The overall tone is energetic and forward-moving, with a contemporary, no-nonsense character. Its wide stance and steady slant suggest speed and momentum while staying approachable and neutral rather than decorative.
The design appears intended as a versatile italic sans that adds immediacy and momentum while remaining clear and broadly usable. Its wide, open construction and consistent slant prioritize strong word shapes and an assertive typographic presence.
The spacing and sidebearings appear generous, helping the face stay legible in longer lines. Round forms (O, C, G, Q) are smooth and stable, and the italic angle is consistent across uppercase, lowercase, and figures, creating a cohesive texture in paragraphs.