Sans Normal Ugmow 7 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui, clean, modern, dynamic, friendly, technical, contemporary emphasis, clarity, approachability, motion, oblique, open counters, smooth curves, flared terminals, single-storey a.
This typeface is an oblique sans with smooth, rounded construction and a gently tapered stroke that creates subtle thick–thin movement. Letterforms are wide-leaning with open counters and generous apertures, giving the set an airy rhythm and strong legibility. Terminals often finish with slight flare or wedge-like cuts rather than hard vertical endings, adding crispness without reading as true serifs. Curves are broadly drawn and consistent, while diagonals (such as in A, V, W, X, Y) feel steady and streamlined, reinforcing a contemporary, engineered look.
It works well for branding and headlines where a clean, contemporary italic voice is needed, and it scales effectively for posters and packaging thanks to its open shapes and wide stance. The steady rhythm and clear numerals also make it a good fit for UI accents, dashboards, and product marketing where a dynamic emphasis style is useful.
Overall tone is modern and energetic, with a forward-leaning posture that suggests speed and momentum. The rounded forms keep it approachable and friendly, while the crisp terminal shaping adds a mild technical edge suitable for contemporary branding.
The design appears intended as a versatile oblique sans that balances geometric clarity with softened curves, providing a contemporary emphasis style that remains readable at text sizes. The slight terminal flare and controlled contrast aim to add character and precision without sacrificing cleanliness.
The lowercase shows a single-storey “a” and compact, rounded bowls that pair well with the more geometric capitals. Numerals are clear and straightforward, with an oblique slant that matches the text color; the “2” and “7” have clean diagonal logic, and “8” is balanced and symmetrical in feel. In the sample text, spacing reads even and controlled, supporting longer lines without looking busy.