Slab Normal Powi 1 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, sports branding, industrial, rugged, poster-like, retro, sturdy, impact, durability, print texture, retro signage, bold utility, blocky, inked, rough-edged, compact, high-impact.
This typeface uses heavy, block-like letterforms with pronounced slab serifs and a tightly packed, rectangular silhouette. Strokes are broadly uniform with modest contrast, and the joins and terminals read as blunt and squared-off rather than sharp. Edges show deliberate roughness and slight irregularity, creating an inked or distressed texture that repeats across the set. Counters are relatively small for the weight, and the overall rhythm feels dense and forceful, prioritizing mass and solidity over delicacy.
Best suited for short, high-impact settings such as headlines, posters, storefront or event signage, and bold packaging marks where its dense weight and rugged texture can carry. It can also support sports-style branding and promotional graphics that benefit from a sturdy slab-serif voice, while extended small-size text may feel heavy due to the tight counters.
The overall tone is tough and workmanlike, with a retro, print-forward grit that suggests stamped signage, Western poster vernacular, or bold editorial headlines. The roughened outlines add a tactile, handmade impression that feels assertive and attention-getting rather than refined.
The design appears intended to deliver a dependable slab-serif structure with extra visual punch, combining strong rectangular forms with a lightly distressed finish to evoke analog printing and durable, industrial messaging.
In the sample text, the heavy weight and tight internal spaces make the texture read dark and compact, especially in longer lines. The distressing is noticeable at display sizes and becomes more pronounced where counters and apertures narrow, giving the face a strongly “inked” color on the page.