Slab Normal Powi 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, display, western, poster, rugged, bold, vintage, impact, legibility, vintage texture, blocky, stenciled, notched, chunky, squared.
A heavy, blocky slab serif with squared proportions and compact counters. Strokes are uniformly thick with subtly uneven edges and small notches that give the letterforms a stamped or cut-out feel. Serifs are broad and rectangular, integrated into the stems rather than delicately bracketed, and terminals tend to finish flat. The lowercase follows the same chunky construction, with short ascenders/descenders and sturdy bowls that maintain a strong, even texture in lines of text.
Best suited for posters, headlines, labels, and signage where a strong, attention-grabbing voice is needed. It also fits packaging and branding that aims for a vintage, workshop, or Western-inspired feel, especially at medium-to-large sizes where the rugged details read cleanly.
The overall tone is assertive and workmanlike, with a rugged, old-print character that reads as vintage and slightly industrial. Its notched, worn-in detailing evokes Western posters and utilitarian signage rather than refined editorial typography.
The design appears intended to deliver a sturdy slab-serif voice with added texture, combining clear, straightforward construction with subtle distressing to suggest printed ephemera or cut-letter signage.
The dense color and tight internal spaces favor larger sizes, where the small interior cuts and serrations remain clear. In continuous text it creates a strong, dark rhythm, with a deliberately roughened finish that adds character without becoming chaotic.