Sans Normal Labos 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Lucifer Sans' by Daniel Brokstad (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, playful, assertive, friendly, dynamic, impact, motion, modernity, approachability, oblique, geometric, rounded, soft corners, compact counters.
A heavy, oblique sans with broad proportions and a strongly geometric build. Strokes are uniform and dense, with rounded outer curves and softened joins that keep the texture smooth despite the weight. Counters are relatively compact, and many terminals are cut with crisp, angled shears that reinforce forward motion. The rhythm is punchy and tightly set, producing a dark, even typographic color that holds together well at large sizes.
Best suited for headlines, short copy, and display settings where strong presence is needed—such as posters, event graphics, sports and fitness branding, packaging, and punchy social media typography. Its dense weight and compact counters favor larger sizes and higher-contrast layouts over long-form reading.
The overall tone is energetic and confident, with a sporty, contemporary feel. Rounded forms add approachability, while the slanted stance and sharp terminal cuts give it urgency and momentum. It reads as bold and promotional rather than quiet or editorial.
The design appears intended to deliver maximum impact with a modern, motion-driven silhouette—combining rounded geometry for friendliness with angled detailing for speed and emphasis. It prioritizes bold visibility and a cohesive, branded look in display applications.
Distinctive angular cuts appear on several letters and digits, lending a custom, speed-inspired flavor. The lowercase stays robust and simple, and the numerals match the same chunky, forward-leaning construction for consistent headline impact.