Sans Normal Nubal 5 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'BR Sonoma' by Brink, 'Altone' by Eko Bimantara, 'HD Colton' by HyperDeluxe, 'Kinetika' by Monotype, and 'Nominee' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, high impact, approachability, modern clarity, display emphasis, rounded, blocky, compact, smooth, geometric.
A heavy, rounded sans with broad proportions and smooth curves paired with blunt, squared terminals. Counters are relatively open and shapes lean toward simple geometric construction, giving the letters a sturdy, even color on the line. The lowercase has a large presence relative to the capitals, with simple, single-storey forms and minimal stroke modulation, keeping the silhouette clean and highly legible at display sizes. Numerals are equally robust and consistent, matching the font’s wide stance and solid rhythm.
Best suited to headlines, posters, packaging, and branding where strong presence and quick readability matter. It also works well for signage and large UI or app banners, especially when you want a bold, friendly voice rather than a severe industrial feel.
The overall tone is assertive and upbeat, with a friendly softness from the rounded geometry. Its mass and simplicity make it feel contemporary and straightforward, while the bulbous curves add a casual, approachable energy suited to bold messaging.
The design appears intended to deliver maximum impact with minimal fuss: a clean geometric sans pushed toward a softer, more approachable display character. It prioritizes high visibility, consistent rhythm, and a contemporary look that stays legible when set large and bold.
The design emphasizes clear silhouettes and stable verticals, with rounded joins that prevent sharpness even at large sizes. Spacing appears generous enough to keep dense, heavy text from clogging, supporting impactful headlines and short blocks of copy.