Serif Normal Pomaw 2 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'New Aster LT' by Linotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, branding, posters, authoritative, classic, formal, robust, impact, heritage, readability, prestige, display emphasis, bracketed, ball terminals, teardrop terminals, beaked, swashy.
This serif features heavy, sculpted strokes with strong thick–thin modulation and crisp, bracketed serifs. Curves are full and rounded, with pronounced teardrop and ball-like terminals on several lowercase forms, giving the design a slightly calligraphic finish despite its upright stance. Counters are relatively compact in the densest letters, while the overall width and generous bowls keep shapes open enough at larger sizes. The lowercase shows traditional proportions with a moderate x-height, a two-storey “g,” and an ear on the “g,” plus sturdy diagonals and a broad, stable baseline rhythm.
Best suited for headlines, pull quotes, and other prominent editorial settings where its bold color and high contrast can be appreciated. It can also support formal branding and book-cover typography, especially when a traditional serif voice is desired. In longer text, it will read most comfortably at larger sizes where the dense strokes and compact counters have room to breathe.
The overall tone is confident and traditional, with a bookish, institutional feel. Its weight and sharp contrast add a sense of gravitas, while the rounded terminals and bracketed joins soften the voice into something more approachable than strictly austere.
The design appears intended as a commanding, classic serif for impactful typography, combining traditional book-letter cues with decorative terminal details to add personality. Its forms aim to project stability and heritage while remaining visually engaging in display use.
Details like the swashy tail on “Q,” the beak-like terminals on “C/S,” and the strong wedge/bracket transitions in letters such as “E,” “T,” and “Y” contribute to a distinctly classic display-text character. Numerals appear sturdy and old-style in spirit, with prominent curves and firm serifed structure.