Sans Normal Pobon 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'Hanley Pro' by District 62 Studio (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, approachable, rounded, confident, approachability, impact, modernity, clarity, soft corners, geometric, compact apertures, high legibility, sturdy.
A heavy, rounded sans with smooth terminals and consistently softened corners. Curves are generously circular and the overall color on the page is solid and even, with minimal stroke modulation. Proportions are broad and stable, with large counters in letters like O, D, and P, while several apertures (notably in C, S, and e) stay relatively compact, reinforcing a sturdy, poster-forward texture. The lowercase shows simple, modern constructions (single-storey a and g) and short, robust extenders, keeping the silhouette cohesive and contemporary.
Best suited for headlines and short bursts of text where a friendly, high-impact voice is needed. It works well in branding, packaging, posters, and signage—especially when you want a rounded, welcoming look with strong readability at larger sizes.
The tone is warm and approachable, with a slightly playful softness coming from the rounded finishes and inflated, cushion-like forms. It feels confident and modern rather than technical, balancing friendliness with strong visual presence.
The design appears intended to deliver a modern, approachable sans with softened geometry for a friendly brand voice, while keeping forms straightforward and legible in bold display use.
The bold, rounded shapes maintain clarity at display sizes, and the dense spacing in the sample creates a strong, unified typographic block. Numerals follow the same softened geometry, with clear, simplified forms suited to attention-grabbing settings.