Sans Normal Efduw 3 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'FS Industrie' by Fontsmith (names referenced only for comparison).
Keywords: ui, branding, editorial, presentation, signage, modern, clean, airy, calm, technical, emphasis, legibility, contemporary tone, neutrality, efficiency, humanist, open apertures, rounded terminals, slanted, minimal.
A clean slanted sans with smooth, rounded curves and gently tapered joins that keep strokes looking even and calm. Letterforms are built from open bowls and broad arcs, with modest rounding at terminals and a generally soft, contemporary silhouette. Proportions feel balanced rather than condensed, with comfortable sidebearings and a steady rhythm across mixed case; the lowercase stays legible through clear counters and open apertures, and the numerals follow the same restrained, continuous-curve construction.
Well-suited to interface typography, dashboards, and product UI where a crisp slanted sans can add emphasis while staying readable. It also fits contemporary branding, presentations, and editorial callouts, and can work for short-to-medium signage where a clean, modern tone is desired.
The overall tone is modern and understated, with an efficient, streamlined feel. Its slant adds a sense of motion without becoming flamboyant, making it read as professional and contemporary rather than expressive or decorative.
The font appears designed to provide a neutral, modern sans voice with a built-in slant for emphasis and momentum, while maintaining legibility through open counters and restrained, consistent curves.
The design favors clarity through simple shapes and consistent curvature, giving it a smooth texture in paragraphs. Curved characters like C, O, S, and G show controlled roundness, while diagonals in A, V, W, X, and Y are clean and unobtrusive, supporting a cohesive, neutral voice.