Sans Normal Semov 4 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, education, friendly, casual, clean, approachable, modern, friendliness, everyday readability, modern simplicity, approachable branding, rounded, soft terminals, open counters, even rhythm, generous spacing.
A rounded sans with smooth, monoline construction and softly capped terminals. Curves are built from broad circular forms, producing open counters and a calm, even texture in text. Corners are gently eased rather than sharp, and several letters show slightly unconventional, humanized shaping that keeps the design from feeling strictly geometric. Numerals follow the same rounded logic, with simple forms and clear, readable silhouettes.
Works well for UI labels, app onboarding, and product interfaces where a friendly voice and clear letterforms are needed. It also suits branding, packaging, and posters that benefit from a modern rounded look. The approachable tone makes it a natural fit for educational materials and family-oriented communications.
The overall tone is warm and informal, with a lighthearted, personable feel. Its rounded geometry and softened endings give it a welcoming character that reads as contemporary and non-intimidating rather than technical or corporate.
The design appears intended to deliver a contemporary rounded sans that stays highly legible while projecting warmth and ease. By combining simple monoline strokes with softened terminals and open counters, it aims to be versatile for everyday display and text settings without feeling rigid or overly geometric.
In running text the font maintains a smooth rhythm and clear word shapes, helped by open apertures and rounded joins. The uppercase has a straightforward presence while the lowercase contributes much of the friendliness through soft bowls and gentle curves, making it comfortable for short-to-medium passages.