Sans Normal Holub 13 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui labels, branding, packaging, headlines, posters, friendly, clean, approachable, modern, casual, approachability, clarity, modernity, simplicity, rounded, soft terminals, open apertures, airy, geometric.
A rounded sans with smooth, monoline strokes and softly curved terminals throughout. The construction leans geometric, with near-circular bowls and consistent radii, yet it keeps a gentle human touch in the joins and curved strokes. Counters are open and roomy, spacing reads even, and the overall rhythm is calm and uncluttered. Uppercase forms are simple and balanced, while lowercase maintains clear, straightforward shapes with a single-storey “a” and “g” that reinforce the informal clarity.
Works well for interface labels, product branding, and packaging where a friendly, modern voice is needed. It also suits short headlines and display text, signage, and editorial callouts where smooth curves and open counters help maintain legibility at a range of sizes.
The tone is friendly and contemporary, prioritizing ease and approachability over sharp precision. Its rounded ends and open shapes give it a warm, inclusive feel that reads as casual but still tidy and controlled.
The design appears intended to deliver a modern, approachable sans with a rounded, geometric skeleton and consistent stroke behavior. Its simplified letterforms and open counters suggest a focus on clear everyday readability with a warm, contemporary personality.
Round characters like O/C/G/S remain smooth and stable, and diagonal-heavy letters (V/W/X/Y) keep the same softened stroke endings, helping the set feel cohesive. Numerals follow the same rounded, open construction and sit comfortably alongside the letters in texture.