Sans Normal Obbir 5 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, punchy, modern, impact, approachability, clarity, modernity, rounded, chunky, soft corners, geometric, compact counters.
A heavy, rounded sans with broad proportions and smooth, uniform strokes. Curves are generously softened and terminals read as clean cut rather than tapered, giving letters a solid, blocky silhouette. Counters are relatively tight for the weight, with circular forms (O, o, 0) staying close to true round while many joins and shoulders (n, m, h) keep a sturdy, compact rhythm. The lowercase shows a tall x-height with short ascenders and descenders, and the numerals are robust and simple, matching the overall mass and geometry.
Best suited to display settings where impact and immediacy matter: headlines, posters, brand marks, packaging, and short callouts. It also works well for signage and UI banners when used with enough spacing to maintain clarity at smaller sizes.
The font communicates a bold, approachable energy—confident and attention-grabbing without feeling aggressive. Its rounded geometry and dense color create a friendly, slightly playful tone that still reads modern and utilitarian.
Likely designed as a high-impact, rounded display sans that delivers strong presence and easy, friendly readability. The consistent geometry and softened forms suggest an intention to balance boldness with approachability for contemporary branding and promotional typography.
In text, the strong weight produces a dark, even typographic color and emphasizes word shapes through large, simple forms. The combination of wide letters and tight internal space makes it most comfortable with generous tracking and ample line spacing, especially as size decreases.