Sans Normal Obrub 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Marselis' and 'FF Sero' by FontFont; 'Frutiger Next Paneuropean', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'Diaria Sans Pro' by Mint Type; 'FreeSet' by ParaType; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, friendly, impactful, sporty, contemporary, impact, legibility, modernity, approachability, rounded, compact, chunky, high x-height, soft corners.
A heavy, compact sans with broad, rounded curves and blunt terminals that keep counters open despite the dense color. The stroke modulation is subtle, with slightly tapered joins and curved transitions that add a gentle organic feel to otherwise blocky shapes. Forms are wide-shouldered and stable, with generous bowls and a sturdy, almost compressed rhythm that reads as strong and solid in both uppercase and lowercase.
Best suited to headlines, logos, and display settings where strong presence and quick readability are needed. It works well for branding systems that want a bold, friendly voice, as well as packaging, signage, and promotional graphics where the dense weight creates clear hierarchy.
The tone is bold and approachable, balancing punchy, headline energy with softened geometry. It feels contemporary and utilitarian, with a friendly warmth that keeps it from becoming harsh or overly technical.
The design appears intended to deliver maximum impact with a clean sans structure, using rounded geometry and open counters to stay readable while remaining assertive. It targets bold editorial and brand applications that benefit from a sturdy, contemporary display style.
Uppercase shapes emphasize simple, high-legibility silhouettes, while the lowercase maintains sturdy proportions with rounded bowls and compact spacing. Numerals are equally weighty and straightforward, designed to hold their shape at large sizes and in short, attention-grabbing strings.