Sans Superellipse Horow 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Rigid Square' by Dharma Type, 'Bank Sans EF' by Elsner+Flake, 'FF Oxide Solid' by FontFont, and 'Forza' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, wayfinding, tech, industrial, sporty, futuristic, confident, high impact, modern branding, technical feel, compact display, distinctive forms, squared-round, blocky, compact, stencil-like, geometric.
A heavy, geometric sans with rounded-rectangle (superellipse) bowls and corners, creating a squared-yet-soft silhouette. Strokes are consistently thick with minimal modulation, and counters tend to be rectangular and tight, producing a compact, high-impact texture. Terminals are mostly blunt with softened corners, and many forms show deliberate cut-ins and notches (notably in C, G, S and the numerals), giving the alphabet a constructed, engineered feel. The lowercase keeps a straightforward, single-storey approach for a, g, and q, with short apertures and sturdy joins that emphasize solidity over delicacy.
Best suited to display roles where impact matters: headlines, branding marks, product packaging, posters, and bold UI or wayfinding labels. It can also work for short feature copy or callouts where its compact counters and engineered detailing add personality without relying on ornament.
The overall tone is modern and assertive—clean, technical, and slightly aggressive in the way it clamps down on counters and opens. Its rounded-square geometry reads as futuristic and industrial at once, with a sporty, performance-oriented energy that feels at home in contemporary product and interface contexts.
The design appears intended to blend geometric simplicity with a bespoke, constructed flavor—using superelliptical rounding for approachability while adding angular cut-ins to suggest machinery, speed, and modern tech. The result prioritizes instant recognizability and strong color on the page over subtle typographic nuance.
At text sizes the dense weight and tight interior spaces can make long paragraphs feel dark, but it stays very legible in short bursts thanks to clear silhouettes and generous, consistent stroke mass. The distinctive notches and squared counters give it strong brand character and help it stand out in display settings.