Sans Normal Amgik 14 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, logos, packaging, posters, friendly, modern, confident, playful, clean, approachability, clarity, modernity, impact, versatility, rounded, geometric, soft corners, high presence, compact counters.
A rounded geometric sans with a sturdy, even stroke and generous curves that keep corners soft rather than sharp. The forms lean on near-circular bowls and smooth joins, producing a consistent rhythm across both uppercase and lowercase. Apertures are moderately open, terminals are clean and mostly horizontal/vertical, and curves stay controlled without noticeable calligraphic modulation. Proportions feel broad and stable, with large round counters in letters like O, o, and e, and a clear, straightforward construction in diagonals and arms.
Best suited to display settings where its bold, rounded presence can do the work—brand wordmarks, packaging, posters, and headline typography. It also performs well for UI hero text or signage where a friendly, contemporary tone is desired, while remaining clear enough for short-to-medium passages.
The overall tone is approachable and upbeat, balancing a contemporary, utilitarian clarity with a distinctly friendly softness. Its wide, rounded shapes read as confident and personable, making the voice feel welcoming rather than severe or technical.
The design appears intended to deliver a modern geometric sans that feels warm and accessible, using rounded construction and steady stroke weight to create a confident, highly legible display voice.
In text, the weight and rounded geometry give strong color and presence, helping short phrases and headings stand out. The punctuation and numerals match the same rounded, constructed logic, supporting a cohesive look in mixed content such as headlines with figures.