Sans Normal Nemus 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Swiss 721' by Bitstream, 'Midnight Sans' by Colophon Foundry, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'Sztos' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, sporty, modern, punchy, display impact, approachability, modern branding, strong hierarchy, rounded, blocky, compact counters, soft corners, high impact.
A heavy, wide sans with rounded geometry and a compact, dense rhythm. Strokes are thick and even, with softened corners and generously curved bowls that keep the forms friendly despite the weight. Counters tend to be small and closed-in, producing strong silhouettes and tight internal spacing; terminals are mostly blunt and squared-off. The lowercase is robust and simplified, with single-storey forms and sturdy joins, and the figures are large and emphatic with broad, stable shapes.
Best suited to headlines, display typography, and short, high-impact messages where weight and width can carry visual hierarchy. It works well for branding and packaging that want a friendly but assertive voice, and for signage or labels where large, simple forms are advantageous.
The overall tone is bold and approachable—more energetic than formal. Its rounded construction and chunky proportions give it a sporty, contemporary feel that reads as confident and attention-seeking without becoming sharp or aggressive.
The design appears intended to maximize presence and legibility at display sizes by combining wide proportions with rounded, simplified letterforms. It prioritizes strong silhouettes and a contemporary, approachable character for attention-driven typography.
At larger sizes the face feels smooth and cohesive, with a consistent curve language across rounds (O/C/G) and a strong, poster-like presence. In smaller settings, the compact counters and heavy massing are likely to feel dense, favoring short lines and clear hierarchy over long-form reading.