Sans Normal Itbuk 10 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Sztos' by Machalski, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, friendly, confident, retro, playful, chunky, impact, approachability, branding, display clarity, retro flavor, rounded, soft corners, geometric, heavyweight, impactful.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are built from smooth, near-circular shapes, while joins and terminals are squared off with softened corners, creating a sturdy, blocky silhouette. The strokes are uniform and dense, and the overall rhythm is wide and stable, with simplified details that keep forms legible at a glance in large sizes.
Best suited to big, high-impact settings such as headlines, posters, storefront and event signage, packaging, and bold brand marks. It also works well for short UI labels or promotional callouts where maximum presence is desired, while longer paragraphs may feel heavy due to its dense texture.
The font conveys a cheerful, approachable toughness—confident and attention-grabbing without feeling sharp or aggressive. Its chunky geometry and rounded shaping add a slightly retro, headline-oriented personality that reads as friendly and bold in tone.
The design appears intended to deliver immediate visual punch through broad proportions and rounded, simplified construction, combining geometric clarity with a friendly feel. It prioritizes bold readability and brandable shapes for display typography.
Round letters like O/C/G show tight apertures and generous weight, and the numerals are similarly wide with large, simple shapes. Diagonal forms (V/W/X/Y) are strong and straight, balancing the softer curves elsewhere. In running text, the dense color and wide set create a poster-like texture rather than a delicate typographic rhythm.