Sans Superellipse Upvu 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Eurostile Unicase' by Linotype and 'Uniwars' by Typodermic (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, tech, futuristic, industrial, sporty, commanding, display impact, geometric styling, tech branding, industrial tone, logo suitability, squared, rounded, blocky, compact, stencil-like.
A heavy, squared sans with rounded-rectangle construction and broad, flat terminals. Curves resolve into softened corners rather than true circles, giving counters a superelliptical feel (notably in O/0, C, G, and D). The letters sit wide with generous internal space, and many forms feature straight, engineered joins and cut-in notches that create a slightly segmented, almost stencil-like rhythm in places. Numerals echo the same geometry, with boxy bowls and clean, horizontal emphasis.
This design works best for headlines, branding marks, product titling, and posters where a strong, geometric voice is needed. It also fits sports or tech-forward branding, packaging callouts, and interface or game-style display text where bold, rounded-square forms help maintain clarity and impact.
The overall tone is assertive and modern, leaning toward a tech and motorsport aesthetic. Its chunky silhouettes and rounded-square geometry read as durable and mechanical, with a confident, attention-grabbing presence suited to display settings.
The font appears intended to translate rounded-rectangle geometry into a confident display sans, prioritizing impact, sturdiness, and a contemporary industrial character. Its consistent softened corners and engineered cuts suggest a goal of evoking modern machinery, technology, or performance-oriented branding while keeping forms clean and readable.
Apertures are generally open and angular, and diagonals (A, V, W, X, Y) are broad and steady, reinforcing the industrial feel. The lowercase shares the same squared softness, staying robust and legible at larger sizes where the internal shaping becomes a key visual feature.