Sans Normal Madir 13 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Belle Sans' by Park Street Studio, 'Radiate Sans' by Studio Sun, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, contemporary, energetic, confident, impact, speed, modernity, attention, slanted, rounded, compact, soft corners, high impact.
A heavy, right-slanted sans with broad, rounded construction and smooth, continuous curves. Letterforms are built from sturdy strokes with clean terminals and gently softened corners, giving the shapes a cohesive, modern geometry. Counters are relatively tight and the spacing feels compact for its width, creating a dense, high-impact texture in lines of text. Numerals match the same robust, rounded logic and read clearly at display sizes.
Best suited to headlines, posters, branding marks, and other display applications where strong presence is needed. It can also work well for sports or lifestyle graphics, packaging callouts, and punchy short phrases, especially when set with generous leading to balance its dense texture.
The overall tone is athletic and forward-moving, with an energetic slant that suggests speed and momentum. Its substantial weight and rounded forms make it feel confident and contemporary rather than delicate or formal.
Likely designed to deliver a modern, high-impact voice with a sense of motion, combining rounded geometry with a consistent slant for dynamic display typography.
The diagonal stress introduced by the slant is consistent across capitals, lowercase, and figures, producing a unified rhythm. The bold massing and condensed internal spaces emphasize silhouette clarity, making words read as strong graphic shapes.