Sans Normal Keref 5 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'Dialog' by Linotype, 'Spiegel Sans' by LucasFonts, 'Barnaul Grotesk' by ParaType, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, urgent, add motion, command attention, modernize, increase impact, oblique, sans, compact, tightly spaced, closed apertures.
A heavy, right-leaning sans with smooth, rounded construction and a compact footprint. Strokes are broadly uniform with subtle modulation, and the overall color is dark and consistent, especially in the uppercase. Curves are clean and elliptical, terminals are generally blunt and unembellished, and counters tend to be relatively tight, giving the face a dense, punchy texture in text. The italic slant is pronounced enough to read clearly at display sizes, while letterforms remain sturdy and stable.
Best suited to headlines, short callouts, and branding where a strong, slanted sans can add motion and emphasis. It will also work well for posters, packaging, and sports-leaning identities, and can hold up in large, bold subheads where a dense typographic color is desirable.
The font projects speed and forward motion through its strong oblique stance and dense weight. It feels contemporary and assertive, with a no-nonsense tone suited to energetic branding and attention-grabbing messaging.
The design appears intended to deliver a bold, energetic italic voice with a clean geometric foundation, prioritizing impact and momentum over open, airy readability. Its compact forms and consistent heft suggest a focus on display-oriented communication that still stays within a straightforward sans vocabulary.
Round letters like O/Q read very smooth and geometric, while diagonals (A, V, W, X) feel forceful and crisp. Numerals follow the same solid, compact rhythm, keeping a consistent visual weight alongside capitals and lowercase.