Sans Superellipse Ugdew 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Qiproko' by Nootype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, industrial, tech, sporty, bold, modern, impact, branding, modernization, legibility, systematic, rounded, squared, blocky, compact, geometric.
A heavy, geometric sans with a pronounced rounded-rectangle (superellipse) construction. Corners are generously radiused and curves resolve into flat terminals, producing a soft-yet-blocky silhouette throughout. Counters are compact and mostly rectangular, with consistent stroke thickness and minimal modulation. Proportions skew broad and stable, with sturdy verticals, wide bowls, and a dense overall color that holds up in tight spacing and large sizes.
Best suited for headlines, posters, and bold display typography where a strong, compact texture is desired. Its sturdy geometry works well for logos, product marks, packaging, and sports or tech branding, and the squared counters help maintain clarity in short UI labels and signage at larger sizes.
The tone is assertive and contemporary, combining industrial solidity with a friendly softness from the rounded corners. It suggests technology, machinery, and performance branding—confident, direct, and built for impact rather than delicacy.
The design appears intended to deliver maximum visual impact with a cohesive rounded-rectangle system, balancing friendliness and toughness. It prioritizes bold legibility and a modern, engineered aesthetic for contemporary display and brand use.
Round letters lean toward squarish forms (notably in O/Q and the numerals), reinforcing a uniform, modular rhythm. The lowercase maintains the same engineered feel as the uppercase, and the numerals read as robust, sign-like shapes suitable for high-contrast applications.