Sans Superellipse Usha 5 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gltp Starion' by Glowtype and 'Francker' and 'Francker Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, tech, assertive, sporty, modern, impact, clarity, modernity, durability, tech tone, rounded, squared, compact, blocky, geometric.
A heavy, geometric sans with superelliptical construction: rounds are based on rounded-rectangle bowls and counters rather than true circles. Strokes are broadly uniform with crisp terminals and tight, controlled apertures, giving the forms a compact, block-like presence. Corners are softened with consistent radii, while horizontals and verticals stay straight and sturdy; diagonals in letters like K, V, W, X, and Y are thick and stable. Counters tend toward squarish shapes (notably in O, D, P, R, and 0), and the lowercase shows single-storey a and g with simple, mechanical joins that maintain the same robust rhythm as the capitals.
Best suited for short, high-impact text such as headlines, posters, brand marks, packaging callouts, and signage where its compact, rounded-square geometry can carry the layout. It can also work for UI labels and product graphics when strong presence and clear silhouettes are desired at larger sizes.
The overall tone is forceful and utilitarian, with a contemporary, engineered feel. Its rounded-square geometry reads as technical and product-oriented, while the heavy color gives it an energetic, display-forward voice suited to bold messaging.
The likely intention is a sturdy, contemporary display sans that merges hard, engineered structure with softened corners for approachability. The superelliptical bowls and compact spacing suggest a focus on bold legibility and a distinctive, modern industrial identity.
The design emphasizes a solid typographic “color” and consistent curvature, keeping curves and straight segments in clear balance. Numerals follow the same rounded-rect logic, with the 0 and 8 especially showcasing the squarish counters and softened corners.