Sans Normal Efmob 13 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui text, wayfinding, editorial, presentations, brand systems, clean, modern, technical, sleek, neutral, clarity, readability, modernization, motion, systematic, oblique, monoline, rounded, open apertures, airy.
A monoline, oblique sans with open, rounded constructions and a gentle forward slant. Curves are smooth and elliptical with clean terminals, while straight strokes stay crisp and evenly weighted. Proportions feel horizontally generous, and counters are roomy, giving the design an airy rhythm. Uppercase forms are simple and geometric; lowercase shows single-storey shapes (notably the a and g) and a soft, compact t, keeping the overall texture uncluttered.
This font suits interface typography, dashboards, and product labeling where a clean, unobtrusive oblique style is needed. It also works well for editorial subheads, captions, and presentation typography, providing a contemporary tone while staying readable at moderate sizes. The spacious forms and open counters help in signage and informational layouts where quick recognition matters.
The tone is restrained and contemporary, leaning more toward clarity and efficiency than personality-driven styling. Its forward slant adds motion and a lightly dynamic feel without becoming expressive or calligraphic. Overall it reads as calm, precise, and modern.
The design appears intended to deliver a modern sans voice with a built-in sense of forward motion, balancing geometric simplicity with comfortable readability. It prioritizes consistency, clarity, and a smooth, engineered finish that can sit quietly in functional design systems while still feeling slightly active due to the slant.
Digit shapes are straightforward and highly legible, with open curves and minimal ornamentation; the 2 and 3 show smooth, continuous bowls, and the 1 is a simple slanted stroke. The Q uses a clean, minimal tail, and the overall glyph set maintains consistent stroke behavior and spacing, supporting an even typographic color.