Sans Normal Atbah 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, posters, friendly, casual, approachable, modern, playful, approachability, readability, modernity, versatility, clarity, rounded, soft, humanist, open, clean.
This typeface is a rounded sans with softly flared terminals and gentle stroke modulation that stays subtle across the alphabet. Curves are generously open (notably in C, G, S, and the bowls of a/b/d/p), and joins favor smooth transitions over sharp corners, giving an easy rhythm in text. Proportions feel balanced with a slightly lively, hand-touched geometry: round letters are near-circular, while straight-sided forms (E, F, H, N) remain calm and even. Numerals are simple and readable, with rounded shapes and clear apertures that keep them consistent with the lowercase.
It suits user interfaces and product experiences where clarity and a friendly voice matter, such as app UI, dashboards, and onboarding screens. The rounded, open construction also works well for branding and packaging that aim for warmth and accessibility, and it can carry headings in editorial layouts when you want a modern, approachable tone.
The overall tone is warm and approachable, with a casual friendliness that reads as contemporary rather than strictly technical. The softened terminals and open forms add a subtly playful character, making the font feel welcoming and conversational while still staying clean and functional.
The design appears intended to deliver a clean, contemporary sans with softened edges and open counters to maximize approachability and readability. Its restrained modulation and consistent rhythm suggest a practical everyday font that adds personality without overpowering content.
Spacing appears even and comfortable in paragraph settings, supporting smooth horizontal flow. The mix of soft curves and steady verticals creates a mild humanist feel without turning calligraphic, which helps it remain versatile for both display lines and running text.