Sans Normal Luday 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, punchy, sporty, assertive, energetic, modern, impact, motion, modern branding, display emphasis, oblique, heavy, rounded, geometric, compact counters.
A heavy, right-leaning sans with broad proportions and rounded, geometric construction. Strokes are consistently thick with minimal modulation, giving the letters a solid, poster-like presence. Curves are smooth and circular in forms like O and C, while joins and terminals are clean and blunt; diagonals in A, V, W, X, and Z feel crisp and stable. Counters are relatively compact for the weight, and the overall rhythm is tight and muscular, maintaining clear silhouettes even at large sizes.
Best suited to headlines and short blocks of copy where the strong slant and dense weight can work as a graphic element. It performs especially well in sports and lifestyle branding, event promotion, packaging callouts, and logo wordmarks that need a confident, high-impact voice.
The design reads as bold and forward-moving, with an athletic, no-nonsense tone. Its strong slant and dense color create a sense of speed and urgency that suits energetic branding and attention-grabbing messaging.
The font appears designed to deliver maximum impact with a clean, geometric sans structure, using a pronounced oblique stance to add motion. Its simplified forms and consistent stroke weight suggest an emphasis on clarity and bold presence in display typography rather than delicate detail.
Uppercase forms are straightforward and geometric, while lowercase introduces sturdy, simplified shapes (single-storey a and g) that keep the texture uniform. Numerals are equally hefty and rounded, matching the alphabet’s weight and maintaining strong readability in display settings.