Sans Normal Ohram 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Mazzard' and 'Mazzard Soft' by Pepper Type, 'Galano Grotesque' by René Bieder, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, clean, friendly, tech, impact, clarity, modernization, approachability, geometric, rounded, solid, neutral, crisp.
A heavy, geometric sans with broad proportions and large counters. Curves are smoothly circular, while terminals and joins are clean and mostly squared off, producing a sturdy, even rhythm. The lowercase shows a single-story “a” and “g” with open, rounded bowls; the “t” has a compact crossbar and the “i/j” dots are round. Numerals are robust and highly legible, with rounded forms in 0/8/9 and a simple, straight 1, all maintaining consistent weight and spacing.
Best suited to headlines and short-form messaging where weight and width can deliver immediate presence. It performs well in branding systems, posters, packaging, and signage that need a clean, high-contrast-on-background look and strong, simple lettershapes.
The overall tone is modern and assertive without feeling harsh. Its roundness and generous internal space keep it approachable, while the strong weight communicates clarity and confidence, lending a contemporary, slightly tech-forward character.
The design appears intended as a contemporary workhorse display sans: geometric, highly readable, and visually confident, with friendly roundness to keep dense text blocks from feeling overly rigid.
Stroke transitions are minimal and uniform, emphasizing silhouette over detail. Diagonals (A, V, W, X, Y) are wide-set and stable, and the uppercase construction feels tightly engineered for impact at display sizes.