Sans Normal Osnos 17 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Maxima Now Pro' by Elsner+Flake, 'Chubbét' by Emboss, 'Nure' by FSD, 'ITC Franklin' by ITC, 'Latino Gothic' by Latinotype, 'Linotype Gothic' by Linotype, and 'Alergia Grotesk' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, direct, contemporary, punchy, impact, clarity, modernity, utility, strength, blocky, compact, sturdy, geometric, high impact.
A heavy, compact sans with broad, confident strokes and largely squared terminals. Curves are smooth but somewhat tightened, giving round letters a slightly compressed feel, while straight strokes and counters stay clean and open. The overall rhythm is dense and uniform, with short-looking ascenders/descenders relative to the strong caps and a consistent, no-nonsense silhouette across letters and numerals.
This font performs best in large-scale applications where weight and compact spacing create immediate emphasis, such as headlines, posters, brand wordmarks, packaging, and wayfinding. It can also work for short UI labels or callouts when a firm, high-visibility voice is needed, but its density may feel heavy for long-form reading.
The tone is assertive and utilitarian, prioritizing impact and clarity over delicacy. It feels modern and workmanlike—suited to messaging that needs to read as strong, straightforward, and dependable.
The design appears intended as a strong, contemporary sans for display-driven communication—balancing simplified geometry with readable counters to deliver bold presence without resorting to decorative effects.
Round forms like O and 0 read as oval rather than perfectly circular, reinforcing the compact texture. Numerals match the uppercase in weight and presence, and punctuation in the sample text holds up well at large display sizes.