Sans Normal Pumup 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, packaging, children's, logos, playful, friendly, bubbly, retro, approachability, impact, fun, display, rounded, soft, chunky, cartoonish, pillowy.
A heavy, rounded sans with soft corners and inflated, pill-like terminals. Strokes are broadly uniform, producing compact counters and a sturdy, high-impact silhouette. Curves dominate the construction, with minimal sharp joins; diagonals and joints are smoothed to keep the rhythm gentle and approachable. The overall spacing and forms favor bold, simplified shapes that remain clear at display sizes.
Best suited for short-to-medium display text where impact and warmth are priorities, such as posters, product packaging, kids’ materials, and playful brand marks. It also works well for stickers, badges, and social graphics where bold, rounded letterforms need to read quickly.
The font communicates a cheerful, kid-friendly tone with a cozy, humorous energy. Its puffy outlines and simplified geometry suggest a casual, upbeat personality that feels lighthearted and inviting rather than formal or technical.
Likely designed to deliver maximum friendliness and visual weight through rounded geometry, creating a fun, approachable display voice. The emphasis appears to be on bold legibility and a soft, toy-like character for branding and attention-grabbing titles.
Round counters and tight internal spaces give letters a strong stamped look, while the softened joins keep the texture from feeling harsh. The numeral set matches the same chunky, rounded construction, supporting cohesive headline and badge-style typography.