Sans Normal Lirul 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Atlan' by Latinotype, 'Futura Now' by Monotype, 'Montreal Serial' by SoftMaker, 'Futura TS' and 'TS Montreal' by TypeShop Collection, and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, friendly, confident, modern, impact, motion, approachability, modernity, brand presence, oblique, rounded, chunky, compact, high-impact.
A heavy, oblique sans with broad, compact letterforms and a strong rightward slant. Strokes are uniformly thick with minimal contrast, and terminals are mostly blunt with softly rounded corners, giving shapes a smooth, molded feel. Counters are relatively tight in letters like B, P, R, and 8, while round forms (O, C, G, 0) stay fairly circular and sturdy. Spacing reads slightly compact overall, helping the design hold together as a dense, impactful texture in lines of text.
Best suited to headlines and short, high-impact copy where the weight and slant can do the work—posters, social graphics, packaging callouts, and sporty or energetic brand systems. It can also function for subheads and labels when you want a dense, modern texture, but its tight counters and strong slant favor larger sizes over long-form reading.
The tone is bold and upbeat, balancing toughness with approachability. Its rounded geometry and steady rhythm feel contemporary and sporty, projecting confidence without looking harsh. The italic angle adds motion, reinforcing an energetic, forward-driving impression.
The design appears intended as a high-impact italic sans that reads fast and loud, combining sturdy rounded construction with a sense of motion. It prioritizes immediacy and brand presence, aiming for a contemporary, athletic feel that stays friendly through softened corners and smooth curves.
Lowercase forms appear single-storey where applicable (notably a and g), keeping the voice simple and contemporary. The numeral set matches the same chunky, rounded construction, with figures like 2, 3, and 5 leaning into soft curves and heavy joins for clear, poster-ready presence.