Sans Normal Likug 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, assertive, modern, punchy, impact, motion, attention, modernity, display strength, slanted, geometric, compact, rounded, sturdy.
A heavy, forward-slanted sans with compact proportions and rounded, geometric construction. Curves are smooth and broad, counters are relatively tight, and terminals are clean and blunt, producing dense, high-impact word shapes. The italic angle is consistent across caps, lowercase, and figures, with simplified, sturdy joins and an overall even stroke presence that keeps texture solid at display sizes.
Best suited to headlines, posters, and punchy brand statements where dense texture and slanted momentum are advantages. It should work well for sports, fitness, streetwear, event graphics, and packaging callouts, especially where short phrases need to land with maximum impact.
The tone is energetic and forceful, with a sporty, action-oriented feel. Its pronounced slant and dense black shapes read as confident and urgent, lending a contemporary, promotional voice rather than a quiet editorial one.
The design appears intended to deliver fast, emphatic display typography: a simplified, geometric sans pushed toward a strong italic stance for motion and urgency. It prioritizes bold silhouettes, tight counters, and clean terminals to stay readable while projecting energy in large-scale use.
Uppercase forms feel wide and stable with large bowls (notably in B, P, R) and simple diagonals (A, V, W, X) that emphasize speed. Lowercase is straightforward and utilitarian, with single-storey forms where applicable and minimal detailing, keeping rhythm bold and continuous. Numerals are similarly chunky and legible, designed to hold their weight in headlines.