Sans Normal Ullav 5 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s, branding, playful, handmade, friendly, quirky, casual, humanized sans, display impact, approachability, informal branding, rounded, soft terminals, tall proportions, lively rhythm, informal.
This font presents tall, compact letterforms with rounded curves and subtly irregular geometry that gives an organic, hand-drawn feel. Strokes are generally even with gentle contrast, and terminals tend to finish soft rather than sharply cut. The caps are slim and slightly animated in their verticals, while the lowercase keeps simple, open shapes with a single-storey “a” and “g” and a narrow, vertical emphasis. Overall spacing feels tight and efficient, with a lively, slightly uneven rhythm that reads as intentional character rather than strict mechanical construction.
It works best for short-to-medium display settings where its personality can come through—posters, cover lines, packaging callouts, and brand marks with an informal tone. It can also suit children’s or lifestyle-oriented materials, especially when a warm, handmade sans is desired.
The tone is friendly and approachable, with a playful, slightly whimsical voice. Its mild irregularities and softened shapes suggest a human touch, making it feel casual and personable rather than corporate or technical.
The design appears intended to deliver a clean sans foundation with added human warmth—combining narrow, space-saving proportions with subtle irregularities to create an expressive, approachable texture in headlines and branding.
Round letters like O/C/G show gentle squaring and subtle asymmetry, which adds charm and prevents the design from feeling overly geometric. Numerals follow the same tall, compact style, keeping a cohesive texture in mixed text.