Sans Normal Okkew 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display', 'Novel Sans Office Pro', 'Novel Sans Pro', and 'Novel Sans Rounded Pro' by Atlas Font Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, pragmatic, impact, clarity, modernity, approachability, brand voice, geometric, rounded, open apertures, large counters, smooth curves.
A heavy, geometric sans with rounded bowls and smooth, continuous curves paired with sturdy verticals. The forms show open apertures and generous counters that keep letters clear at display sizes, while terminals are mostly blunt and clean. Curved characters (C, G, O, Q) read as near-circular, and diagonals (V, W, X, Y) are wide and stable, producing an even, blocky rhythm. Lowercase shapes are simple and contemporary, with a single-storey a and g and compact joins that emphasize solidity over finesse.
This font is well-suited to headline and short-form messaging where strong presence and clean geometry are desirable. It should perform especially well in branding systems, packaging, and signage where clarity at a distance and a contemporary tone matter, and it can also serve as an emphatic companion for UI or marketing callouts.
The overall tone is modern and confident, with a friendly, approachable warmth coming from the rounded geometry. It feels straightforward and workmanlike rather than elegant, projecting clarity and emphasis without becoming aggressive.
The design appears intended to deliver a modern geometric voice with high visual impact and reliable legibility, using simplified letterforms and rounded construction to feel both current and approachable.
In the sample text, the weight and open interior spaces help maintain wordshape and readability, while the geometric construction gives a consistent, branded feel. The numerals share the same sturdy build and rounded structure, matching the letters closely for cohesive mixed text.