Sans Normal Opmab 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display', 'Novel Sans Office Pro', and 'Novel Sans Pro' by Atlas Font Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, simplicity, clarity, brand voice, rounded, soft terminals, geometric, compact, sturdy.
A heavy, rounded sans with clean, geometric construction and gently softened corners. Curves are broad and even, with compact counters and consistent stroke thickness that keeps the color dense and steady across lines. Capitals read wide and stable, while the lowercase shows a simple, contemporary skeleton with minimal modulation and straightforward joins; bowls and shoulders are smooth and full, and diagonals (such as in V/W/X/Y) feel robust rather than sharp. Numerals are similarly chunky and clear, matching the overall weight and roundness for a cohesive set.
Best suited to attention-forward roles such as headlines, posters, brand wordmarks, and packaging where a bold, friendly voice is needed. It can also work for short UI labels and signage where strong shapes and quick recognition matter, though longer text may feel heavy due to the dense stroke color.
The overall tone is friendly and confident, with a contemporary, utilitarian clarity. Its rounded shapes and compact interior spaces give it an approachable, slightly playful character while still feeling solid and dependable.
The design appears intended as a contemporary, high-impact sans that remains approachable through rounded geometry. It aims to deliver strong presence and simple legibility, prioritizing bold silhouettes and consistent rhythm over delicate detail.
Spacing appears generous enough to prevent clumping at larger display sizes, while the dense strokes and tight counters create strong impact in headlines. Round letters like O/C/G and the more squared, blocky forms like E/F/T balance the design between geometric smoothness and sturdy signage-style presence.