Sans Normal Lilif 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, confident, dynamic, industrial, impact, speed, modernity, emphasis, clarity, slanted, chunky, compact, rounded, high-impact.
A heavy, right-leaning sans with compact proportions and smoothly rounded curves paired with blunt, squared terminals. Strokes feel dense and even, with minimal modulation and generous counters that keep forms readable at large sizes. The italic is built into the design rather than mechanically skewed: bowls and joins stay sturdy, and diagonals (like in V/W/X/K) create a strong forward rhythm. Numerals are similarly weighty and streamlined, with simple, open shapes and a consistent angle that matches the letters.
Best suited for high-impact settings such as headlines, posters, sports and fitness branding, packaging, and bold wayfinding or signage where the slanted stance adds motion. It can also work for short UI labels or callouts when a strong, urgent emphasis is needed, especially at medium to large sizes.
The overall tone is forceful and energetic, with a fast, athletic slant and a no-nonsense, engineered solidity. It reads as modern and assertive, suited to messages meant to feel immediate, confident, and performance-oriented.
The design appears intended to deliver maximum impact with a built-in sense of speed: a sturdy, rounded sans structure pushed forward through a consistent italic angle. Its simplified, dense shapes prioritize punchy readability and a strong graphic presence in display typography.
The face maintains a consistent, bold texture across mixed case, with tight-looking apertures and rounded interior spaces that help prevent clogging in thick strokes. The lowercase has a pragmatic, contemporary feel, and the uppercase is wide enough to stay legible while still appearing compact and punchy when set in blocks of text.