Sans Normal Niluz 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, playful, confident, approachable, impact, approachability, clarity, contemporary tone, geometric, rounded, soft terminals, open counters, high legibility.
This typeface presents a chunky, rounded sans construction with generously wide proportions and smooth, low‑contrast strokes. Curves are clean and circular, with open counters and broad internal space that keep forms clear at large and medium sizes. Terminals are generally softened rather than sharply cut, and joins stay sturdy, giving the overall texture an even, solid rhythm. The lowercase shows simple, single-storey shapes and compact ascenders/descenders, supporting a stable, contemporary reading line.
It performs best in display settings such as headlines, posters, and brand marks where its broad, rounded forms can read with impact. The open counters also help it stay clear in short paragraphs, UI labels, packaging, and signage where a friendly but assertive tone is desired.
The overall tone is friendly and contemporary, with a slightly playful warmth coming from its rounded geometry and heavy, steady presence. It feels confident without becoming harsh, making it well suited to upbeat, accessible branding and messaging.
The design appears aimed at delivering a modern, approachable sans that combines geometric roundness with substantial weight for strong presence and easy readability. Its consistent curves and softened endings suggest an intention to feel welcoming and contemporary rather than technical or formal.
In text, the wide set and large counters create strong word shapes and clear differentiation between letters, while the heavy color yields a pronounced typographic voice. Numerals appear equally robust and rounded, matching the alphabet’s geometric feel.