Sans Superellipse Etkum 2 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Bebas Neue Pro' by Dharma Type, 'Neusa Neu' by Inhouse Type, and 'Aago' by Positype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, wayfinding, dynamic, sporty, urgent, modern, industrial, impact, speed, compactness, modernization, branding, condensed, oblique, rounded, superelliptic, blunt terminals.
A condensed, oblique sans with heavy, uniform strokes and rounded-rectangle (superelliptic) counters. Curves are tightly controlled and corners are softened, giving bowls and apertures a squared-round geometry rather than true circularity. Terminals read blunt and clean, with a consistent slant that creates a forward-leaning rhythm across both caps and lowercase. Spacing is compact and the letterforms are built for strong vertical presence, with simple, sturdy joins and minimal modulation.
Works best for high-impact display settings such as sports identities, promotional headlines, posters, and punchy packaging. The condensed build also suits space-constrained applications like labels or directional/wayfinding graphics where a strong, slanted emphasis is desired.
The overall tone is fast, assertive, and contemporary, projecting motion through the consistent slant and compact proportions. Its rounded-square construction adds a technical, engineered feel while keeping the texture friendly enough to avoid harshness. The result suggests performance and impact more than refinement.
The design appears intended to deliver maximum impact and speed cues in a compact footprint, using superelliptic rounds and blunt terminals to keep the texture cohesive and modern. It prioritizes bold, forward motion and consistency across letters and figures for branding-led typography.
Caps are tall and commanding, while the lowercase maintains a straightforward, utilitarian structure that stays legible at display sizes. Numerals share the same compact, muscular build and rounded-square interior shapes, reinforcing a cohesive, system-like voice across alphanumerics.