Sans Superellipse Esmar 6 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bebas Neue Pro' by Dharma Type, 'Neusa Neu' by Inhouse Type, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, advertising, sportswear, sporty, confident, modern, dynamic, clean, emphasis, momentum, modernization, impact, clarity, slanted, compact, rounded, smooth, punchy.
A slanted sans with sturdy, even strokes and rounded terminals that keep the silhouette smooth and contemporary. Curves are broad and controlled, while counters stay fairly open for an italic style, producing clear interior shapes in letters like a, e, and g. The uppercase has a compact, forward-leaning stance with simplified geometry, and the figures follow the same streamlined construction with round bowls and straightforward diagonals. Overall spacing and proportions feel tight but readable, emphasizing a cohesive, no-nonsense rhythm.
It works especially well for punchy headlines, brand marks, packaging callouts, and promotional copy where a modern, kinetic italic voice is needed. The strong presence and smooth geometry also suit sports and lifestyle design, editorial pull quotes, and UI accent text where emphasis is desired.
The overall tone is energetic and assertive, with a forward motion that reads as active and contemporary. Its smooth rounding and sturdy presence give it a friendly, sporty confidence rather than a formal or delicate feel.
The design appears intended to deliver a contemporary italic sans with a smooth, rounded construction and strong visibility. It prioritizes a fast, energetic rhythm and clean shapes that stay cohesive across caps, lowercase, and numerals.
The italic angle is prominent enough to create momentum in headlines, while the rounded joins prevent the forms from feeling sharp or aggressive. Letterforms rely on simple, consistent shapes and moderate apertures, helping maintain clarity at display sizes and in short text runs.