Serif Other Etpo 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, fashion, magazines, posters, branding, editorial, dramatic, refined, theatrical, distinctive display, editorial luxury, modern classic, brand signature, flared serifs, wedge terminals, sharp joins, calligraphic, high-waist capitals.
A decorative serif with crisp, flared wedge serifs and sculpted terminals that create a cut-paper, carved feel. Strokes stay relatively even but are punctuated by sharp triangular notches, tapered joins, and occasional teardrop-like counters that give the letters a distinctive rhythm. Capitals feel tall and stately with strong vertical emphasis, while the lowercase mixes compact bowls with elegant, slightly irregular shaping that reads as intentionally stylized rather than purely text-driven. Numerals mirror the same chiseled modulation, with angular cuts and curved interior apertures that keep the set visually consistent.
Well-suited to display work such as magazine headlines, fashion and beauty branding, cultural posters, and standout pull quotes where its sculptural details can be appreciated. It can also work for short subheads or titling with careful spacing, but it is less ideal for long-form body copy where the decorative cuts may become distracting.
The tone is elegant and assertive, balancing classic editorial sophistication with a slightly eccentric, high-fashion edge. Its sharp terminals and sculptural counters add drama and personality, evoking luxury branding and headline typography rather than neutral book text.
The design appears intended to reinterpret a classical serif silhouette with modern, chiseled detailing—using flared terminals and cut-in counters to create a distinctive signature for editorial and brand-forward typography.
Large sizes showcase the character best: the pointed wedges, internal cuts, and distinctive joins become a key part of the texture. In dense settings the busy interior shaping can increase visual noise, so generous tracking and leading help preserve clarity and the intended rhythm.