Slab Contrasted Sedy 17 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Boton' by Berthold and 'Dean Slab' by Blaze Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, sports branding, retro, western, impactful, sturdy, headline, attention, heritage, sturdiness, blocky, bracketed, ink-trap feel, rounded joins, compact spacing.
A dense, heavy slab-serif design with broad, rectangular serifs and softly rounded transitions that keep the shapes from feeling mechanical. Strokes show noticeable but controlled contrast, with thick verticals and slightly lighter horizontals and interior joins. Counters are relatively tight and apertures tend to be narrow, producing a compact, poster-like texture in text. The lowercase has a tall x-height and sturdy, upright construction; terminals and serifs feel squared-off yet subtly cushioned, suggesting an inked, printed influence rather than razor-sharp geometry.
Best suited to headlines, posters, and large typographic statements where its heavy slabs and compact counters can deliver maximum impact. It also fits packaging, labels, and signage that benefit from a sturdy, vintage-leaning voice, and it can work for sports or event branding where bold, authoritative letterforms are desired.
The overall tone is bold and assertive with a nostalgic, display-forward attitude. It evokes classic poster and signage lettering—confident, workmanlike, and slightly old-timey—while remaining clean enough for modern branding that wants a heritage signal.
The design appears intended to provide a strong, attention-grabbing slab-serif voice with a heritage/letterpress flavor—combining broad serifs, compact spacing, and a tall lowercase to stay loud and legible in display settings.
Round letters (like O/C/G) read as more squared and weighty than purely circular, and the numerals are built to match the same slabby, high-impact rhythm. The sample text shows strong word-shape presence and a dark color on the page, emphasizing emphasis and punch over airy readability at small sizes.