Sans Normal Kuder 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Aribau Grotesk' by Emtype Foundry, 'Oriet' by Lafontype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, energetic, direct, impact, momentum, clarity, modernity, brand voice, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with clean, geometric construction and rounded bowls. Strokes stay largely monolinear, with crisp terminals and a consistent forward slant that gives the shapes a streamlined rhythm. Uppercase forms are broad and steady, while lowercase shows compact counters and sturdy joins; the single-storey a and g reinforce a contemporary, utilitarian feel. Numerals are wide-set and robust, with open, simple interior spaces that read clearly at display sizes.
Best suited to short-to-medium display text where the weight and slant can do the work: headlines, posters, logos, and brand wordmarks. It also fits sports and active-lifestyle graphics, product packaging, and promotional layouts that benefit from a strong, dynamic typographic voice. For longer passages, it’s more effective as emphasis or section headers than as continuous body copy.
The overall tone is assertive and fast-moving, like a contemporary athletic or tech-forward headline style. Its slant and weight add urgency and momentum, while the smooth curves keep it approachable rather than aggressive. The result feels confident, pragmatic, and geared toward impact.
The design appears intended to deliver high-impact, modern readability with a sense of speed and direction. By combining geometric roundness, sturdy proportions, and a consistent oblique stance, it aims to project strength and motion while staying clean and contemporary.
The design favors stable geometry over calligraphic modulation, with rounded curves paired to straight-sided stems for a tight, engineered look. Spacing appears generous for a bold italic, helping letters stay distinct in all-caps and mixed-case settings. The italic angle is consistent across letters and figures, maintaining a cohesive forward-leaning texture.