Slab Contrasted Hoga 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Rooney' by Jan Fromm, 'Bulwark' by Jonahfonts, 'Gingar' by Melli Diete, and 'Kondolarge' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, athletic, retro, assertive, playful, punchy, impact, motion, vintage display, headline clarity, brand presence, bracketed, ink-trap like, softened, compact counters, display.
A heavy, right-leaning slab serif with broad proportions and a distinctly sculpted, slightly organic silhouette. Strokes show noticeable modulation, with thick main forms and tapered joins that keep the dense weight from feeling blocky. The slabs are bold and often bracketed into stems, and many terminals have subtly scooped or notched transitions that read like ink-trap–style shaping at corners. Counters are compact and rounded, curves are full, and the overall rhythm is energetic, with sturdy verticals and springy diagonals.
Best suited to display settings where strong emphasis is needed: posters, large headlines, apparel and sports branding, bold editorial callouts, and packaging. The dense weight and compact counters suggest using generous tracking and ample size for maximum clarity, especially in longer lines of text.
The tone is loud and confident, with a sporty, vintage-leaning flavor that feels at home in attention-grabbing headlines. Its italic slant and chunky slabs create momentum and a sense of impact, while the softened shaping keeps it approachable rather than severe.
The design appears intended to deliver maximum impact with a classic slab-serif backbone, combining a vintage display sensibility with an italicized forward drive. The sculpted joins and softened corners suggest an aim to maintain legibility and texture while keeping the overall color dark and authoritative.
Uppercase forms feel robust and signage-like, while the lowercase stays bold and lively with rounded bowls and strong entry/exit shaping. Numerals are equally weighty and designed for visual consistency in big sizes, prioritizing presence over delicate detail.