Serif Other Yima 3 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, magazine titles, retro, theatrical, editorial, dramatic, playful, attention grabbing, decorative texture, poster impact, retro flair, stencil-like, cutout, swashy, high-ink, flared.
A strongly slanted decorative serif with heavy, inky strokes and pronounced, sculpted counters. Many glyphs feature sharp triangular cut-ins and slit-like interior openings that create a stencil/cutout effect without fully breaking the forms. Serifs are wedge-like and often integrated as angular terminals, giving the alphabet a chiseled, poster-oriented silhouette. Curves are tight and taut (notably in C, G, S, and the numerals), while diagonals and verticals maintain a consistent forward lean and a compact internal rhythm despite the broad overall set.
Best suited to display contexts such as headlines, poster work, branding marks, packaging, and magazine or event titling where its carved, high-impact shapes can be appreciated at larger sizes. It can also work for short pull quotes or menu/label typography when ample size and spacing are available.
The font projects a bold, theatrical attitude with a retro display flavor—somewhere between circus poster, Art Deco-inspired signage, and editorial headline drama. The cutout details add a playful twist and a sense of motion, making text feel energetic and attention-seeking rather than formal or quiet.
The design appears intended to deliver maximum impact with an expressive, showy serif construction. The consistent forward slant and recurring cutout motifs suggest a goal of creating a signature, poster-ready texture that stands apart from conventional text serifs while remaining legible in short bursts.
In longer lines the repeated internal cut-ins create a distinctive texture and strong word shapes, but the narrow apertures and stylized joins can make small sizes feel dense. Numerals echo the same carved-in counter logic, keeping headings and set pieces visually consistent across letters and figures.