Sans Normal Jamam 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Digdaya' by Locomotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, sporty, contemporary, direct, impact, clarity, modernity, display strength, extended, geometric, rounded, blocky, sturdy.
A heavy, extended sans with broad proportions and a strong, even stroke presence. Curves are smooth and geometric, with generously rounded bowls and corners that keep the texture friendly despite the weight. Counters are fairly open for the style, while joins and terminals read as clean, squared-off cuts rather than calligraphic modulation. The lowercase follows a straightforward, modern construction with single-storey forms (notably the a and g), and the numerals share the same wide, stable stance, creating an assertive, high-ink overall color.
Best suited for attention-first applications such as headlines, posters, product branding, packaging, and large-format signage where its wide stance can breathe. It can also work for short blocks of UI or marketing copy when a strong, contemporary voice is needed, but it will feel heavy for long-form reading.
The tone is bold and no-nonsense, projecting strength and clarity with a contemporary, utilitarian edge. Its wide set and steady rhythm feel sporty and promotional, leaning toward modern tech and industrial branding rather than delicate or literary contexts.
The design appears intended to deliver a strong, modern display voice: wide, geometric letterforms that stay clean and approachable while maximizing impact. It prioritizes bold presence and straightforward legibility in large sizes, aligning well with branding and promotional typography.
Round letters like O and Q appear as wide ovals, contributing to the expanded feel, while diagonals in V/W/X/Y maintain a clean, engineered look. In text, the weight produces a dense, commanding line that favors impact over subtlety, with spacing that supports display use and short-to-medium reading lengths.