Sans Normal Alkur 1 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'BD Megatoya' by Balibilly Design and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, clean, friendly, techy, impact, clarity, modernity, simplicity, readability, geometric, rounded, monoline, open counters, high legibility.
A broad, geometric sans with monolinear strokes and generously rounded curves. The letterforms favor wide proportions and open apertures, producing airy counters and strong horizontal presence in both upper- and lowercase. Terminals are predominantly straight-cut, while bowls and shoulders are smoothly circular, giving the design a crisp yet approachable finish. Numerals follow the same wide, even-weight construction, with clear shapes and stable, upright stance.
Best suited to display contexts where width and clarity are advantages, such as headlines, brand marks, posters, and retail or wayfinding signage. It can also work for short UI labels or packaging copy where a bold, highly legible presence is desired without ornamental detailing.
The overall tone is modern and assured, with a clean, pragmatic voice that reads as contemporary and slightly tech-forward. Its wide set and smooth geometry add a friendly openness, keeping the texture from feeling cramped or severe even at large sizes.
The design appears intended as a contemporary workhorse display sans: wide, highly readable, and built from straightforward geometric decisions to deliver impact, consistency, and a clean typographic voice across letters and numerals.
Uppercase forms present a strong, signage-like clarity, while the lowercase maintains a simple, functional rhythm with consistent curvature and spacing. In text settings the wide metrics create a distinctive, expansive line that emphasizes headings and short statements.