Sans Normal Jados 11 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, confident, modern, friendly, techy, sporty, display impact, brand presence, modern clarity, headline emphasis, geometric, rounded, open counters, even rhythm, high impact.
A heavy, expansive sans with rounded, geometric construction and smooth, continuous curves. The forms are broad and stable, with generous bowls and open counters that keep the shapes legible despite the dense weight. Terminals are clean and mostly straight-cut, with minimal modulation, and the overall spacing feels even and roomy, creating a steady horizontal rhythm. Lowercase shapes read large relative to capitals, and the punctuation and numerals match the same wide, solid proportions.
Best suited to display settings where width and weight can be used for impact—headlines, posters, branding systems, and packaging. It can also work for short UI labels or section headers when a strong, modern presence is desired, but its heavy, wide build is less ideal for long-form reading at smaller sizes.
The font projects a confident, contemporary tone with a friendly edge. Its big, rounded shapes feel approachable and straightforward, while the wide stance adds a sporty, display-forward energy that reads as modern and tech-aware.
The design appears intended as a contemporary display sans that maximizes presence through broad proportions and geometric, rounded letterforms. It prioritizes clarity and uniformity of texture while delivering a bold, attention-centric voice for branding and headline typography.
Curves are notably smooth and circular, especially in O/C/G and the lowercase bowls, giving the design a cohesive geometric logic. The wide proportions make the face feel spacious in short headlines, while long lines appear dense and attention-grabbing due to the heavy color.