Sans Normal Obdaw 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Crique Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, sturdy, loud, impact, clarity, approachability, modern utility, rounded, geometric, clean, compact, high-impact.
This typeface is a heavy, rounded sans with a geometric backbone and smooth, continuous curves. Strokes are uniformly thick with minimal modulation, producing solid silhouettes and compact counters. Terminals are blunt and clean, and the overall construction favors simple shapes and broad curves, giving letters a stable, blocky presence. Spacing reads even and practical in the sample text, maintaining consistent texture at large sizes.
Well suited for headlines, posters, and punchy marketing copy where strong presence and quick recognition matter. It can work effectively in branding and packaging that benefits from a sturdy, approachable voice, and in signage where bold, simple shapes help legibility at a glance. For longer passages, it will read as very heavy and attention-forward, making it best as a display companion rather than a primary text face.
The overall tone is bold and direct, with a friendly softness coming from the rounded forms. It feels contemporary and utilitarian rather than delicate, projecting confidence and clarity in short, emphatic statements. The dense color on the page gives it an attention-grabbing, poster-like energy.
The design appears intended to provide a straightforward, high-impact sans with rounded geometry for approachability. Its consistent stroke weight and compact counters prioritize strong visual density and clear shapes, aiming for reliable performance in display and identity-driven contexts.
Round letters such as O, C, and G appear broad and smoothly drawn, while straight-sided forms keep a crisp, no-nonsense look. The numerals match the letters in weight and simplicity, supporting strong, uniform typographic blocks in display settings.