Sans Normal Bomir 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype, 'Plymouth Serial' by SoftMaker, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: ui text, signage, dashboards, editorial, presentations, neutral, modern, clean, practical, friendly, clarity, utility, neutrality, modernization, legibility, geometric, monoline, open apertures, rounded forms, crisp terminals.
This typeface is a clean, monoline sans with broadly geometric construction and gently rounded curves. Strokes maintain an even weight with minimal modulation, and terminals are mostly straight and crisp rather than flared. Round letters like O and C read as smooth, near-circular forms, while counters stay open and uncluttered for clarity. The lowercase is straightforward and compact, with a single-storey “g” and simple, utilitarian shapes across the set; numerals follow the same plain, evenly weighted logic.
It suits interface and product typography, labeling, and informational layouts where legibility and an even typographic color are important. It also performs well for straightforward headlines, posters, and presentation graphics that need a modern, unobtrusive sans.
The overall tone is neutral and contemporary, prioritizing clarity over personality. It feels matter-of-fact and dependable, with a mild friendliness coming from its rounded bowls and unshowy proportions.
The design appears intended as a general-purpose sans for clear communication: simple geometry, consistent stroke behavior, and familiar letter shapes aimed at predictable reading and broad utility across contexts.
In text, the rhythm is steady and consistent, producing a tidy texture that holds together well at display sizes. Letterforms avoid quirky detailing, keeping joins, curves, and diagonals visually even across the alphabet and figures.