Sans Normal Obrit 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Parson' by Genetype, 'Ramston' by Katatrad, 'Akagi' and 'Akagi Pro' by Positype, and 'Mister London' by Sarid Ezra (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, punchy, retro, bold, impact, approachability, display clarity, retro flavor, rounded, bulky, soft corners, compact, high impact.
A heavy, rounded sans with compact proportions and strongly filled-in counters. Curves are generous and smooth, while terminals are mostly blunt with subtly softened corners, giving the forms a cushioned, blocky silhouette. The uppercase reads sturdy and poster-like, and the lowercase maintains the same mass with a relatively large dot on i/j and simplified, chunky construction. Numerals are broad and robust, with a clear, straightforward rhythm suited to big settings.
Best suited to headlines and short, high-impact copy where its dense weight and rounded shapes can read cleanly and add personality. It works well for posters, packaging, playful brand identities, and logo wordmarks that benefit from a friendly, assertive voice.
The overall tone is upbeat and approachable, with a distinctly bold, attention-grabbing presence. Its rounded heft feels friendly rather than severe, leaning toward a retro headline energy that suggests fun, confidence, and immediacy.
The design appears intended to deliver maximum visual impact with a warm, rounded feel, balancing strong geometric mass with approachable softness. It emphasizes legibility at larger sizes and a distinctive, energetic texture for display typography.
Stroke joins and inner shapes prioritize solidity over delicacy, producing strong texture in paragraphs and tight, dark color in lines of text. The design’s simplified details and large interior shapes help maintain clarity at display sizes while keeping an informal, lively character.