Sans Normal Mudid 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra; 'Ciutadella Display' by Emtype Foundry; 'Allrounder Grotesk Condensed' by Identity Letters; 'DIN Next', 'DIN Next Arabic', 'DIN Next Cyrillic', and 'DIN Next Paneuropean' by Monotype; and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, friendly, punchy, retro, sporty, impact, approachability, clarity, robustness, display focus, rounded, blocky, compact, sturdy, high impact.
A heavy, compact sans with broad, rounded contours and minimal stroke modulation. Curves are generously softened, while terminals and joins stay blunt and solid, producing dense counters and strong silhouettes. The uppercase feels wide-shouldered and stable, and the lowercase maintains a straightforward, utilitarian structure with a single-storey ‘a’ and ‘g’. Figures are similarly hefty and geometric, designed to hold their shape at display sizes and in tight spacing.
Best suited to display typography such as headlines, posters, campaign graphics, brand marks, packaging, and signage where bold shapes need to read quickly. It can also work for short UI labels or badges when space is limited, especially with a bit of added letterspacing.
The overall tone is bold and upbeat, with a friendly, approachable warmth coming from the rounded geometry. It reads as assertive and attention-grabbing rather than refined, suggesting a lively, energetic voice suited to headlines and short bursts of text.
This design appears intended to deliver maximum visual impact with simple, rounded geometry and sturdy letterforms that reproduce reliably in print and on screen. The emphasis is on clarity, punch, and an inviting tone rather than fine typographic nuance.
Because the forms are thick and the counters run tight in letters like B, P, R, and e, the font benefits from generous tracking and comfortable line spacing in longer settings. The shapes remain clear and consistent across uppercase, lowercase, and numerals, emphasizing uniform rhythm over delicate detail.