Slab Contrasted Sumu 5 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, logos, packaging, western, vintage, circus, playful, bold, attention-grabbing, retro display, poster impact, decorative texture, chunky, bracketed, ink-trap, soft corners, high x-height.
A heavy, display-oriented slab serif with broad proportions and chunky, bracketed slabs. Strokes show noticeable contrast for such a weight, with compact counters and rounded, slightly squarish bowls that keep the letterforms dense and dark. Serifs and joins feature scooped notches and inset cut-ins that resemble small ink-trap details, producing a distinctive rhythm along stems and terminals. Lowercase forms sit tall with a high x-height and sturdy shoulders, and the overall spacing reads tight and blocky in text.
Best suited to posters, headlines, signage, and branding where strong presence and a vintage display flavor are desired. It can work for short bursts of text (taglines, labels, pull quotes), but the dense counters and strong internal notching are most effective at larger sizes.
The overall tone is loud, confident, and nostalgic, evoking show-poster and frontier-era lettering with a slightly theatrical, carnival-like twist. Its sculpted notches and stout slabs give it a crafted, punchy character that feels more playful than formal.
The font appears designed to deliver maximum visual impact with a retro slab-serif voice, using scooped cut-ins and substantial serifs to create a memorable, decorative texture while remaining legible in bold display settings.
The design relies on pronounced interior cutouts and serif mass to create texture, which becomes especially apparent in longer lines where the notches form a repeating pattern. Numerals are similarly weighty and rounded, matching the alphabet’s compact counters and poster-like color.